Recently, the glitz and glamour of the largest fashion show on the West Coast took place in El Paseo. The 12th annual Fashion Week El Paseo 2017 was hosted at The Harsch Investment Properties Tent at The Gardens on El Paseo in Palm Desert, CA. This premier fashion event presented runway shows featuring a star-studded line-up of top designers from across the globe, including exciting trunk shows, and more. Rolls-Royce Motor Cars as well as BMW sponsored this breath taking, beautiful event and displayed some of their finest motor vehicles. The Design Your Own Dawn competition allowed Fashion Week goers to use the Rolls-Royce Motor Cars online configurator to create their own custom vehicle, judged based on the vehicle’s reflection of the year’s fashion trends. The contest was judged by renowned designer Trina Turk. Relive your favorite moments below with photographs captured from the 2017 Fashion Week El Paseo.
Interested in purchasing your very own BMW or Rolls-Royce? We welcome you to visit us at indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus.
We enjoy the beauty of Palm Springs and Southern California everyday. Now, Rolls-Royce Motor Cars has taken the area’s allure and used it as inspiration for their newest Dawn. Rolls-Royce Motor Cars announced the creation of the Dawn—Palm Springs Collection earlier this week, and their description of the new bespoke model is magnetic! The exquisite Rolls-Royce Dawn—Palm Springs Collection is currently available at Rolls-Royce Motor Cars Rancho Mirage. Check out what Rolls-Royce had to say about the new vehicle.
From Rolls-Royce Motor Cars:
The image of the desert evokes a monochromatic view of the endless sand dune. But every year when the spring rains arrive, the desert erupts into an explosion of vibrant color as desert wildflowers blossom with life. It’s this celebration of color that inspired the designers at Rolls-Royce Motor Cars and Rolls-Royce Motor Cars Rancho Mirage to create a one-of-a-kind work of art with the ‘Rolls-Royce Dawn Palm Springs Collection.’ This one-of-one collection car is the child of creative collaboration among the team in Rancho Mirage and exquisite execution by the company’s Bespoke Design Studio in Goodwood, England.
The initial idea of the Palm Springs Collection came as the team from Rancho Mirage met with local architectural and interior designers. Palm Springs has always been a winter haven and year-round home to a cadre of A-list celebrities and titans of industry with discerning taste for design and quality. They are a group that knows what they like. To celebrate this heritage, together they conceived this unique ‘one-of-one’ collection car. Working for the past year with the color, finish and material designers in the Bespoke Design Studios at the Home of Rolls-Royce in Goodwood, they created ‘Dawn Palm Springs Collection.’
‘Dawn – Palm Springs Collection’
The inspiration for the Arctic White exterior finish is the vastness of the desert. The sleek monochrome exterior evokes the image of a blank canvass, setting the stage for the tasteful highlight of color within. The interior Bespoke coloring includes Artic White with splashes of Turchese, Mandarin giving the sense of blossoming wildflowers set against the sands of the desert. The Dawn includes classic Bespoke features that Rolls-Royce is world renowned. Such as the a two-tone hand-sewn steering wheel in Artic White and Turchese and interior hand stitching and piping highlights in Mandarin.
The homes of Palm Springs have long featured cutting-edge design and furniture. From the art deco designs to neo-modern, the use of wood has been a visual treat for the Palm Springs community. ‘The Dawn Palm Springs Collection’ features full Canadel Panelling of an open pore Santos Palisander veneer, similar to what one would see on the finest designer interior furnishings and décor finishes. Set against the Artic White and Bespoke Color, the design is a true reflection of the Palm Springs lifestyle. “Our clients view their Rolls-Royce as an extension of their style and their home, and they want that same feeling of cool, modern comfort when they commission a Bespoke motor car, “said Kelly Wolf, General Manager of Rolls-Royce Motor Cars Rancho Mirage part of the Indigo Auto Group. He added, “the sophisticated use of Bespoke color has risen dramatically as we have seen new clients with Dawn. We hope this creation can spark even more creative Bespoke commissions from our Palm Springs clientele.”
Rolls-Royce Dawn was introduced to luxury lovers worldwide in 2016 and has quickly earned the reputation for being the “sexiest” vehicle ever created by the designers in the Rolls-Royce atelier. It has also delivered to its owners the most social drophead ever offered by Rolls-Royce Motor Cars. Rolls-Royce, the world’s leading luxury brand, defines its marque through the Bespoke options offered to clients. Traditional hand-crafted wood and leather combined with the latest in modern materials topped off with a palette of 44,000 colors are all part of the Rolls-Royce Bespoke experience. More than eighty percent of Rolls-Royce owners Bespoke their commission with exclusive content, and this new showroom offers a creative environment where they can work with expert designers to create their very own exclusive Rolls-Royce.
Rolls-Royce Motor Cars Americas recorded a third consecutive year of record sales in 2016. Sales soared 12% for the year, propelled by the new Rolls-Royce Dawn. The Americas remain the largest region for the world’s leading luxury house, and represents more than one-third of the iconic brand’s sales. Rolls-Royce continued to dominate the North American super-luxury arena (motor cars topping $250,000). The success is a direct result of the company’s leadership in offering a steady stream of exciting new luxury products and exclusive Bespoke features for the most discerning clients in the world, Rolls-Royce motor car owners.
Shop for your own Rolls-Royce or purchase the Dawn—Palm Springs Collection at indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus.
Rolls-Royce Introduces New Bespoke Wraith Model
Rolls-Royce Motor Cars unveiled the first of a series. Nine remarkable Wraith Music vehicles were created for a select number of Rolls-Royce customers and music luminaries including Roger Daltrey CBE (The Who), Sir Ray Davies (The Kinks), Giles Martin, Francis Rossi OBE (Status Quo) and Nick Mason (Pink Floyd). The cars were presented at London’s famous Sanderson Hotel by the artists who have created them in partnership with Rolls-Royce Motor Cars. A portion of each of the car’s value will be donated to charities selected by each musician, including The Teenage Cancer Trust. We are ecstatic for Rolls-Royce and are thrilled at the opportunity they’ve created to donate to multiple charities.
Find the Rolls-Royce of your dreams when you stop by indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus.
Enter Our Rolls-Royce Dawn Design Competition
Rolls-Royce Paints The Ghost In Diamonds
Striving to show nothing less than pure luxury at this year’s Geneva Motor Show, Rolls-Royce Motor Cars plans to unveil a version of its Ghost luxury car that has been painted with 1,000 crushed diamonds. Rolls-Royce says the diamonds were ethically sourced and the paint was made in-house. It’s the most expensive paint ever used on a Rolls-Royce since the company’s inception. Two months were dedicated to creating the shimmering clear paint. Rolls-Royce hasn’t disclose a price for the car yet, but said it was commissioned for an individual collector. A typical Ghost starts at about $300,000. The phenomenal diamond-painted motor car will make its official appearance tomorrow—March 9th 2017.
Interested in custom designing your very own Rolls-Royce? We welcome you to visit us at indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus.
The Rolls-Royce Motor Cars of Rancho Mirage team was excited to showcase our most luxurious models at Empire Polo Club. Established in 1987, Empire Polo Club has been an intricate part of polo history in the California desert. Empire Polo Club has put together a fun polo season filled with competitive polo tournaments, parties and many opportunities to meet new people. It was wonderful to spend a beautiful Southern California day on the fields on February 5, 2017.
Test drive your own Rolls-Royce at Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus.
Rolls-Royce Produces ‘The Spirit of Ecstasy’ Film
Check out the film that details the foundation of the beloved Rolls-Royce Motor Cars brand.
Test drive your own Rolls-Royce at Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus.
BRAVO to Rolls-Royce Motor Cars for taking home yet another award for their phenomenal vehicles. Rolls-Royce was recognized by Auto Zeitung for having the Best Luxury Car on the market, and the stellar brand was awarded the coveted Auto Trophy. Being ranked first in the category of Best Luxury Car by the German car magazine is certainly a win for Rolls-Royce. “Rolls-Royce Motor Cars is the most celebrated luxury brand in the world. We are delighted that this position has been further confirmed by the readers of Auto Zeitung,” Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, said. Almost 60,000 readers and online followers of Auto Zeitung cast their votes in a total of 24 vehicle categories. We are so proud to represent Rolls-Royce and be a part of the brand’s success. We look forward to seeing what Rolls-Royce has in store for the coming years!
Interested in discovering the luxury of driving a Rolls-Royce? Stop by indiGO Auto Group’s Rolls-Royce of Rancho Mirage on the Desert European Motorcars Campus.
Rolls-Royce Introduces the Car of the Future
Recently, the Rolls-Royce VISION NEXT 100 made its debut in North America at the historic Barker Hagar in Santa Monica, California. This model is known as the “future of luxury mobility” with its sleek design and out-of-this-world dynamics. The VISION NEXT 100 is the centenary of the BMW Group and has been codenamed 103EX. The ‘Voice of Eleanor’ is who will answer to you every need and can be heard in the 103EX bringing the future to everyone who steps foot into the vehicle. The vehicle acts as a virtual assistant and chauffeur while the driver and passengers travel around town. Built with some of the most contemporary materials the world has to offer, the 103EX glides across any surface with elegance, making those who are in the vehicle feel as if they are floating in mid-air. Director of Design, Giles Taylor explained, “It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.” Poised as well as reimagined, the vehicle still reflects the luxury Rolls-Royce Motor Cars brand that all motorcar enthusiast love.
To discover more about Rolls-Royce Motor Cars’ car of the future, the 103EX, and to build your own Rolls-Royce, we welcome you to indiGO Auto Group’s Rolls-Royce of Rancho Mirage on the Desert European Motorcars Campus.
Rolls-Royce Announces Their Latest Expansion
Rolls-Royce recently announced that the brand will be building their sixth showroom in Japan. Rolls-Royce has continually expanded their reach in recent years, moving into the Asian marketplace. The importance Rolls-Royce’s presence in Japan was stated best by CEO, Torsten Muller-Otvos: “Japan is the fourth largest single market for Rolls-Royce worldwide, and we are confident of another strong year in 2016. Wraith, the powerful fastback coupe launched in 2013, is now our most popular model amongst Japanese customers, confirming that our new, more dynamic and contemporary design direction has been well received. Likewise, Dawn has been a phenomenal success and Japan constitutes our largest market in Asia for this model, with two thirds of customers new to Rolls-Royce. I could not think of a better time to strengthen our dealer network.” Sales are rapidly rising in Japan for Rolls-Royce since August of last year. The brand could not be more thrilled to announce this new showroom.
To keep up with the latest Rolls-Royce news, visit indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus today.
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